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13 January 2017

PPC increases investment in sports development through COSAFA U20 sponsorship

PPC increases investment in sports development through COSAFA U20 sponsorship
7 December 2016 will see some of the continent’s rising soccer stars take to the field at the
Moruleng Stadium in the North West at the official kick-off of COSAFA U20 2016. Sponsored
by PPC, this year’s tournament will provide players from the 14 participating teams with a
platform to potentially break into the PSL, and secure themselves contracts with clubs from
across the continent.
PPC’s recent addition to its African sponsorship portfolio – COSAFA U20 2016 – sees the
brand continue to align itself with popular sporting codes as a means of investing in
communities and countries where it has a presence. “As an African brand with a continental
footprint, PPC sees this sponsorship as a key means of contributing to Africa’s development.
The sponsorship speaks to our appreciation that to build or create anything of quality takes
time, and that ‘quality matters’ in all we do,” notes PPC General Manager: Marketing
Services Sibongile Mooko.
With COSAFA U20 seen as a critical breeding and battleground for up-and-coming players
set to break into the PSL, Mooko notes that the tournament’s development goals and
objectives are aligned with those of the brand – making for an ideal fit. “Much like our
approach at PPC Newlands which has seen us partner with JP Duminy’s NPO the JP21
Project, we’ve looked at the holistic impact of the COSAFA sponsorship specifically in the
North West – one of our key sales regions. Local tourism and business have already been
directly boosted by the tournament, and are set to benefit throughout the period.” To this
end, while various activations and competitions have been planned, the tournament is about
far more than 7 – 16 December for PPC.
Education will additionally form a core part of PPC’s build-up campaign – highlighting the
importance of building with quality materials. “With most people on their way home for the
holidays over this period, and many potential home-builders in the area, we want to ensure
that consumers are properly informed about what they need to look for in the products and
materials they use. Quality has to be the starting point for any home renovation or building
Between PPC Newlands and COSAFA U20, customers, communities and sports fans have
a lot to look forward to in the next two months. “While those not able to join us in the North
West will be able to support the Amajita and catch all the action on,
they won’t have much time to relax before South Africa clashes with Sri Lanka at PPC
Newlands on 2 January 2017!” says Mooko. “We’re proud to be part of all this action – and
to be bringing people from the country and the continent together to celebrate our collective
talent, and the power of sport as a social enabler.”